Women’s Sports Are Raking in Investments. The Final Four Shows Why. - Commentary

Columnist Kurt Streeter writes:  Powerful. That’s what the women’s game is right now. The popularity of a sport often rises on the strength of story, on narratives that propel the game forward and compel us to watch. This year’s N.C.A.A. tournament is loaded with them, along with the talent and high stakes that give those narratives meaning.